Jakarta, April 27, 2025 — Alderon Indonesia marked a significant milestone in its journey with the celebration of its 10th Anniversary, held at the Fairmont Hotel Jakarta on Sunday, April 27, 2025. The event served as a moment of reflection and appreciation for a decade of remarkable achievements, under the theme “10 Years of Excellence: Achieving Higher and Growing Stronger.”
The celebration, attended by the Board of Directors and Alderon’s distribution partners from across Indonesia, highlighted the continuous support that has fueled the company’s growth over the past ten years and reinforced the shared commitment to move forward and grow stronger together.
In the opening remarks, a representative of the Board expressed heartfelt gratitude for the dedication and collaboration of all who have been part of Alderon’s journey. “This ten-year journey is not only about business growth, but also about building a solid foundation, fostering long-term relationships with our partners, and creating a positive impact on the environment and society,” said one of Alderon’s Directors.
The evening was made even more memorable with a special performance by Indonesian legendary singer Yuni Shara, who delivered a nostalgic set that strengthened the closeness and togetherness among the attendees.
Small Steps, Big Impact: Environmental Commitment through Trade-In Program
As part of the 10-year celebration, Alderon also introduced a sustainability initiative titled “Small Steps, Big Impact” through the Alderon Trade-In program. This initiative demonstrates the company’s commitment to environmental preservation by encouraging communities to replace old, non-eco-friendly roofs with Alderon products—designed to be more durable, environmentally friendly, and recyclable.
The program offers customers the opportunity to trade in their old roofing for Alderon products while contributing to the reduction of construction waste and supporting a more sustainable lifestyle. This initiative aligns with Alderon’s vision to be a leader in the building materials industry and a positive agent of change in addressing global environmental challenges.
A Decade of Growth: Achievements and Aspirations
Since its establishment in 2015, Alderon has grown to become one of Indonesia’s leading roofing brands, renowned for its quality, innovation, and excellence in providing modern uPVC roofing solutions that are durable, sound-insulating, and deliver comfort for users.
Over the past decade, Alderon has achieved numerous milestones—from market expansion and the launch of innovative products to enhanced customer service standards and real contributions to sustainable development. These accomplishments are the result of strong synergy between internal teams, distribution partners, and the loyal support of customers.
The 10th Anniversary celebration also marks the beginning of the next chapter. With the spirit of “Achieving Higher and Growing Stronger,” Alderon remains committed to delivering more innovative and sustainability-focused solutions while continuing to expand its contributions to both national and international building materials industries.
More than just a celebration, Alderon’s 10-year milestone is a tribute to the journey, dedication, and collective spirit of everyone involved. With the strong foundation that has been built, Alderon looks to the future with confidence, believing that the small steps taken today will make a big difference for the planet and future generations.
